Countdown to O2 Litmus Marketing Campaign

I'd like to give you a heads up that O2 Litmus is about to launch its largest marketing campaign to date.

In a few days time we'll contact hundreds of thousands of O2 customers by email, inviting them to join O2 Litmus. We're offering incentives for sign up with 20 Sony Ericsson handsets and ten PlayStation 3s on offer as prizes. I wanted to give you a heads up so you can get the apps you'd like to test, premium test or sell uploaded in advance.

These customers have been carefully targeted based on the phone they own, their usage of mobile data services, and the marketing segment they represent, so we're confident they will be fans of what you are doing.

This campaign will help O2 Litmus to grow and provide momentum. I'm keen to get your feedback on how it goes, and any other marketing ideas you may have to boost O2 Litmus. I've opened up a new thread in the forums for you to comment and chat. (May customer campaign)