Win the chance to go to the Mobile Web 2.0 Summit!

Win the chance to go to the Mobile Web 2.0 Summit!

We’re giving five developers the chance to go to the Mobile Web 2.0 Summit, which takes place on Wednesday 3rd June 2009 to Thursday 4th June 2009 at the Jumeirah Carlton Tower in Knightsbridge, London

I’ll be speaking on the Wednesday on ‘Mobile Operator 2.0’ and the changing the business model and strategy of operators. That’s followed by a roundtable and panel discussion on the development of operator strategies in relation to increasing mobile user engagement and new approaches to working. The two days brings together some fantastic speakers and panellists, so it should be a great event.

To be in with a chance of winning one of the five passes to Mobile Web 2.0 Summit, just complete the following steps:

1. Register on O2 Litmus at www.o2litmus.co.uk
2. Send an email to james@o2litmus.info with the subject line ‘Contest‘ and the following:

• Your O2 Litmus username
• A 140 character twitter-style sentence explaining why you should be one of the developers to go to the Mobile 2.0 Summit with O2 Litmus.

The competition ends at midnight on Thursday 28th May 2009. Winners will be announced on Friday 29th May 2009 on the O2 Litmus site, with the five winning developers being contacted by email after the competition closes with further details on how to get their passes.

Best of luck and don’t forget – our latest marketing campaign is due to go out to hundreds of thousands of O2 customers, so get uploading your applications to O2 Litmus now!

James
www.twitter.com/jamesparton

Countdown to O2 Litmus Marketing Campaign

I'd like to give you a heads up that O2 Litmus is about to launch its largest marketing campaign to date.

In a few days time we'll contact hundreds of thousands of O2 customers by email, inviting them to join O2 Litmus. We're offering incentives for sign up with 20 Sony Ericsson handsets and ten PlayStation 3s on offer as prizes. I wanted to give you a heads up so you can get the apps you'd like to test, premium test or sell uploaded in advance.

These customers have been carefully targeted based on the phone they own, their usage of mobile data services, and the marketing segment they represent, so we're confident they will be fans of what you are doing.

This campaign will help O2 Litmus to grow and provide momentum. I'm keen to get your feedback on how it goes, and any other marketing ideas you may have to boost O2 Litmus. I've opened up a new thread in the forums for you to comment and chat. (May customer campaign)

O2 Litmus Roadmap Developer Session

O2 Litmus Roadmap Developer Session
Originally uploaded by jamesparton

O2 Litmus held its first "Live Road Mapping" event on Wednesday this week where we had a good dialogue with some of our member Developers. A big thank you for Elayne and Graham for running to the shops to buy a VGA cable for the projector to avoid a disaster!

You can find the topics covered by visiting the Developer Day thread in the Roadmap section of the O2 Litmus forum. Please be sure to give us your views on the debate.

Next up, O2 has also just announced its X Prize competition. If you are a UK entrepreneur be sure to check it out here: http://www.o2.co.uk/xawards

Finally the next of our marketing campaigns to the O2 customer base begins shortly, so make sure you are uploading your applications to O2 Litmus in anticipation of a larger and fresh audience.