O2 Innovation Day

I was hoping to write this up sooner, but just a few thoughts on the recent O2 Innovation Day that was held at the rather nice Matter Club inside The O2 complex in London on the 16th March 2009.

This was the second year in a row that my team had organised the Innovation Day.

The idea behind the day is to get O2 people out of their day to day working environment. Bring in leading companies that are shaping the agenda of ours and adjacent industries, share knowledge, make connections and stimulate the creative juices.

We learnt a lot from last year's event, and judging from the feedback I have seen I think we successfully applied a lot of the learning's. We brutally chopped the Powerpoint, we focused on panel debate and interactivity, and most importantly we opened up.

This year saw a number of companies invited in to demo and network with O2's senior leadership team. O2 Litmus played its role, with two competition winners (Ribot and Fring) taking their place alongside more established O2 partners like Microsoft & Nokia. I hope this provided some interesting conversation and business development opportunities.

You can read the thoughts of Antony from Ribot here.

You can also watch a couple of Antony's video's:


O2 Innovation Day - morning hello part 1 from ribot on Vimeo.


O2 business strategy innovation from ribot on Vimeo.


James Parton introduces O2 Litmus from ribot on Vimeo.


James Parton on O2 Litmus part II from ribot on Vimeo.


James Parton on O2 Litmus part III from ribot on Vimeo.


O2 Innovation Day - Sesson 1, Mobile application and services from ribot on Vimeo.


O2 Innovation day - session 1, Mobile application and services part 2 from ribot on Vimeo.

Hopefully events like this reinforce that O2 Litmus is helping to drive cultural change inside an Operator like O2, and shows we are willing to air our dirty laundry, wrestling with key challenges in an open and collaborative way.

It also tangibly demonstrates we don't know all the answers, but by using vehicles like O2 Litmus we are genuinely looking to the market and our customers to help shape the future.